Exigency: What Makes My Message Indispensable to My Reader

Now you might be thinking that the skill of evoking exigency might be essential for most writers, but not when composing school term papers. After all, you have a captive audience; the instructor must read your paper in order to grade it. She will have to read the entire text, and there鈥檚 a good chance she鈥檚 already interested in the subject matter. Furthermore, if your topic is chosen for you, then it鈥檚 entirely possible you don鈥檛 think that it鈥檚 an absolutely essential or even pressing subject matter. Why bother, then, to make an argument sound enticing, especially if you may not really care about it anyway?

The answer to that question is two-fold. First, if there are twenty other students in your class writing papers over the exact same topic鈥攐r a closely related one鈥攖hen you need every advantage you can get. Providing your paper with exigency will make the professor all the more eager to read it, which will improve her evaluation of it. Second, teachers will sometimes expect students to write to a more skeptical audience, someone who hypothetically could discard the paper or reject a weak argument, and they grade with this other audience in mind. The instructor will read your paper regardless of whether you provide exigent circumstances, but she will notice the difference between a paper that merely goes through the motions and one that proclaims, 鈥渞ead this because it will affect your understanding of an issue of essential importance.鈥� In a sense, your teacher is assuming a different persona鈥攑retending to be someone else, in this case a skeptical reader鈥攁nd expects you to do the same. However, the skill of invoking exigency isn鈥檛 simply about earning a better grade; it鈥檚 about captivating your audience and reinforcing the importance of your message, inside and outside of the classroom.

There are at least four strategies for invoking exigent circumstances in an argument. The first strategy functions as a type of umbrella for the other three. Let鈥檚 call it 鈥渆xigency through the audience鈥檚 agenda or concerns,鈥� which involves igniting a spark of interest between your own thesis and your reader鈥檚 interests. The other three strategies are variations of this approach, and the following examples will survey how some professional and student writers invoke exigency in different ways.

These four strategies illustrate that invoking exigency is more than just using an attention grabber or gimmick. An attention grabber is simply a way of turning heads; it鈥檚 a visceral move that may work only temporarily, but exigency persuades the audience that they have a stake in your argument. The attention grabber focuses on flashy style, and no matter how effective it is, the best you can hope for is artificial engagement from your reader. Exigency concerns itself with subject matter, and its successful in- vocation makes readers care鈥攐r at least curious鈥攁bout an issue.

To demonstrate that your paper has exigency, you first need to determine why you鈥檙e writing. The immediate answer to this question might be, 鈥渂e- cause it鈥檚 part of my grade,鈥� and though this response is technically correct, it will not inspire stellar writing. Instead, one of the best ways to answer this question is to assume a different persona. Think of a persona as a mask that you can put on or take off as a writer. It鈥檚 a 鈥渢hink of yourself as鈥� rhetorical move. You might think of yourself as a student in one paper, a scholar involved in an ongoing literary discussion in another, or an employee proposing a detailed solution to a corporate problem in another. Once you begin to consider your persona鈥攁nd your reader鈥檚 persona鈥攜ou can start to form an opinion about why your paper would be important. Imagine that you were assigned to write a research proposal where you had to identify a problem on the campus that you attend and develop a solution to that problem. Your audience for this proposal would be whatever individual or group could effect the change you propose. So for example, if you were proposing different library hours, then your audience might be the dean of the library.

In the preceding assignment, you would need to begin thinking about how you, as a writer, could relate to your readers in order to take hold of their attention. That means asking some of the following questions:

• What type of persona do I have as a writer? What is it that I care about?
• What type of persona do my readers have? What do they value or find especially interesting? What common assumptions do they have, and do I share any of them? Do I believe any of their assumptions are false? What agenda do they have? What motivates them?
• What pressing, essential, or surprising issue may I, as a writer, share with my readers?

If we were to take the preceding prompt as an example, then you would be tasked with defining a campus dilemma and creating a workable solution that meets the needs of everyone involved鈥攐r at least as much as possible. You鈥檙e writing to someone who could presumably solve the problem, if only she knew how. However, you still need to define a pressing issue and show how it demands your reader鈥檚 attention. Let鈥檚 say you decided to write instead about the lack of healthy food choices on campus (this student ex- ample is hypothetical; the other examples of student writing in this chapter are authentic). Your preliminary thesis sentence may look something like this: 鈥淭he office of the dean of students should work with the Food Ser- vices Department to provide students with more healthy alternatives to the numerous fast food restaurants established on campus.鈥� That thesis sentence is clear enough, and a sympathetic reader might even already agree with you in principle: 鈥淪ure, I鈥檓 in favor of options; who isn鈥檛, especially if they鈥檙e healthy.鈥� But simply because your readers agree with your thesis doesn鈥檛 guarantee that they will be persuaded that something actually has to be done to effect change or even that they should read the rest of the argument. They might think, 鈥淏ut this is not a pressing issue, and further- more, it鈥檚 not my problem. It should be a long-term goal, so I鈥檒l wait to take a closer look at this proposal.鈥�

To capture your reader鈥檚 attention, you should surround that thesis sentence with exigent circumstances that explain why this is an issue that maters here, now, and especially for your reader. This involves understanding and empathizing with them, so that you can connect their values with your agenda. Go through and methodically answer each of the questions above, perhaps building a table. Focus especially on finding out what matters to your reader on a daily basis, how they define their relationship to the topic you鈥檙e writing about.

That way when you introduce your topic, you can meet them at their level, from their mindset. For instance, look at the chart above.

Now that the persona of both the writers and readers has been thoroughly examined, the introduction can be written with an eye towards invoking exigency. The paragraph below represents how the thesis above may be merged with the additional contextual information in order to invoke exigency:

The office of the dean of students at this university claims in its mission statement that it promotes a vibrant learning environment in part by 鈥淸collaborating] with institutional partners to address the needs of the student body鈥� (Dean of Students Office). Further- more, the dean wants to 鈥渟upport student learning鈥� in part by 鈥淸reducing] barriers to student success鈥� (Dean of Students Office). I applaud the dean鈥檚 interest in how the entire campus experience can contribute to a student鈥檚 ability to succeed and learn, but not enough has been done to provide students with nutritious options. Secondary schools across the country are beginning to provide junior high and high school kids with healthy meals, and researchers have well established a link between proper nutrition and learning potential. It鈥檚 time for higher education to do the same. Therefore, I propose that the office of the dean of students work with the food services department to provide students with more healthy alternatives to the numerous fast food restaurants established on campus. I am convinced that the following proposal will live up to this university鈥檚 excellent reputation of improving the daily lives of its students.

This passage demonstrates exigent circumstances by finding relevant research about a correlation between nutrition and learning. But, just as importantly, the student-writer researched the values and motivations of the intended audience, the dean of students. The student-writer matched language from the school鈥檚 mission statement with the proposal that students should have more nutritious food options. Instead of the writer imposing an additional responsibility upon the dean鈥檚 time and workload, the research proposal is framed as a way of helping the dean achieve his own goals. The tone is laudatory and encouraging: 鈥淚 applaud the dean鈥檚 interest鈥� and 鈥渆xcellent reputation of improving the daily lives of its students.鈥� By answering the questions in table 1, the student has found a way to surprise the dean, showing him an added layer that complicates his mission of improving the learning environment.

One of the most common methods for creating exigency in academic writing involves 鈥渃reating a gap in the research,鈥� a well-worn phrase that most professors have heard and used numerous times. The strategy involves finding something new to say that contributes to an ongoing discussion. An academic discussion in this sense can occur over several years or even decades as each scholar conducts research and contributes knowledge to what has been previously written. After discovering a gap in knowledge, a writer must simultaneously show how his point is original but somehow still connected to what has been discussed or written by others. That might sound a bit contradictory, but it鈥檚 precisely the same as walking in on an ongoing discussion. If you wanted to add to the conversation, you would first need to briefly listen to discover what the group is talking about, and then do your best to add seamlessly to the conversation, hopefully with your own fresh perspective. In everyday conversation, one might use transitional phrases like, 鈥渟peaking of X鈥� or 鈥渨hat you just said reminds me of Y.鈥� In academic literature, this strategy usually involves briefly reviewing what others have written and then pointing out what remaining question each of them has failed to answer. It might look something like this: 鈥淭hough James Lewis has contributed X to the field and Adam Mitchell has contributed Y to our understanding of this issue, both have yet to ask how Z works.鈥�

Let鈥檚 see how this approach might work in a student paper. The following paper is about the detrimental effects of media monopolies on the integrity of journalism:

The dispute over media convergence and its effects on journalistic quality, motives, and localism has been the main focus of media professionals since the Federal Communications Commission (FCC) reformed its regulations on cross-media ownership in 2003. Since 1975, newspapers have been barred from purchasing television stations in the same market, in order to prevent news monopolies. Now, with the opportunity to deliver news across many platforms in a single market, management has shifted their focus from news content to audience reach, causing many to wonder if and when a compromise to the media鈥檚 main objective as 鈥減ublic watchdog鈥� will be shifted to meet the goals of improving their company鈥檚 bottom line. 鈥淭he questions that this transformation raises are simple enough鈥�.what should be done to shape this new landscape, to help assure that the essential elements of independent, original, and credible news reporting are preserved?鈥� (Downie, Jr. & Schudson). Without the cooperation of the government, educational institutions, and media companies, it is al- most certain that American journalism will continue to lose its focus, resulting in a three-ring media circus.

This passage does an excellent job of placing the paper鈥檚 topic within a larger academic conversation. The introduction connects the writer鈥檚 thesis to an ongoing debate about the 鈥渄ispute over media convergence and its effects on journalistic quality, motives, and localism.鈥� Words like 鈥渄ispute鈥� emphasize the ongoing debate that scholars have about how Americans can reliably get their news. She does an excellent job of fitting herself within an existing debate with phrases like 鈥渉as been the main focus of media professionals鈥� and 鈥渃ausing many to wonder.鈥� These references to other writers clarify the relevance of the student-writer鈥檚 argument by showing how her paper responds to problems or questions others have identified. It鈥檚 like saying 鈥淚鈥檝e noticed you are very concerned about X; I have a thought about that subject too.鈥� If she only included those somewhat vague references to other writers, then the introduction would be weak, but the quotation from Downie, Jr. and Schudson introduces a specific pressing question that others feel must be answered. This specific question raises the urgency of her thesis. The thesis statement is no longer the student-writer鈥檚 idle thoughts about a random topic; it鈥檚 a specific response to an urgent question. In this way, using the 鈥済ap in the research strategy鈥� provides writers with a purpose for writing and readers with an answer to, 鈥淪o what?鈥�

Exigency is not always invoked by explaining a gap in the current research; there are times when the best way to demonstrate a topic鈥檚 importance is to redefine what the issue is about. You might think of this rhetorical strategy as 鈥渞eframing鈥� an issue. Writers reframe their subject matter by shifting our understanding of the surrounding context. In other words, it鈥檚 a matter of what ideas, words, memories, or beliefs we associate an issue with.

Consider, for instance, an issue that arose in the summer of 2010 in New York City. A national controversy was spurred by plans to build an Islamic cultural center a few blocks away from where the World Trade Center Towers had been located before they were destroyed in the September 11, 2001 terrorist attacks (Fisher). These construction plans spurred debate about whether the cultural center was symbolically appropriate and whether it was an embodiment of American values or an insult to those values. Many people questioned whether it was appropriate for the Islamic center鈥攕ometimes referred to as the Cordoba house鈥攖o be placed near the location of a horrific terroristic attack (Fisher). Since millions of Americans who opposed the Islamic Center may have felt a sense of urgency about stopping its construction, a speech in favor of the center would face a particular challenge. The speech would need to address a skeptical audience, and it would need to convey a sense of exigency about why the completed construction of the Cordoba house was indispensable for America鈥檚 future (the precise opposite of the audience鈥檚 perspective). New York Mayor Michael Bloomberg made such an argument and crafted exigent circumstances by redefining the context (Bloomberg). Instead of people associating the Cordoba house with 鈥済round zero,鈥� 鈥淪eptember 11th,鈥� or religious effrontery, he needed them to associate it with America鈥檚 long history of religious tolerance.

Bloomberg catches hold of his readers鈥� attention by reframing the issue in at least two ways. First, he connects the topic of the Cordoba house to religious freedom from the founding of New York City in the 17th century. Early in his speech he states, 鈥淥f all our precious freedoms, the most important may be the freedom to worship as we wish. And it is a freedom that, even here in a city that is rooted in Dutch tolerance, was hard-won over many years鈥� (Bloomberg). Bloomberg then reviews how Jewish im- migrants, Quakers, and Catholics all faced resistance by others in New York. By connecting the recent Islamic controversy to similar past conflicts, he can argue that 鈥淸w]e would betray our values鈥攁nd play into our enemies鈥� hands鈥攊f we were to treat Muslims differently than anyone else鈥� (Bloomberg). Only after reframing the debate from one about civic sensibility and 9/11 to one concerning religious freedom, can the mayor explain why his message is indispensable to his listener. He skillfully waits until the middle of his speech to confidently assert, 鈥淚 believe that this is an important test of the separation of church and state as we may see in our lifetime鈥攁s important a test鈥攁nd it is critically important that we get it right鈥� (Bloomberg ). His argument that the government should not prohibit people from worshiping as they wish could have been made with- out these exigent circumstances, but their inclusion changes the tone from one of a defensive posture to a more vigorous one. This example provides at least three lessons about exigency:

1. Sometimes it鈥檚 best to invoke exigency in the middle of the text or even in the conclusion.
   
   
2. Consider delaying invoking exigency when a) your reader doesn鈥檛 share your underlying assumptions, b) when your reader is unaware of the ongoing academic discussion c) when it鈥檚 more important to leave your readers with a lasting impression than it is to grab their attention immediately d) when your thesis is placed in the middle or the end of your paper.
   
   
3. Whether reframing an issue or finding a gap in the research, exigency often involves connecting one鈥檚 thesis with the audience鈥檚 values. Reframing an issue involves the additional step of suggesting that readers focus on a different set of values than they other- wise would.

Sometimes writers try to surprise their readers with a bold claim, a counterintuitive idea, or a reconsidered foundational premise. Consider the following titles of bestselling books:

• The World is Flat: A Brief History of The Twenty-First Century, by Thomas L. Friedman
• Everything Bad is Good for You: How Today鈥檚 Popular Culture is Actually Making Us Smarter, by Steven Johnson
• The Wisdom of the Crowds: Why the Many are Smarter Than the Few and How Collective Wisdom Shapes Business, Economics, Societies and Nations, by James Surowiecki

Each of these books tries to revolutionize the way that we think about their topics. The titles are crafted to provoke a confused but intrigued response: 鈥淲hat does the author mean by that?鈥� 鈥淚s there something I don鈥檛 know?鈥� Bold claims can usually command attention, but only if the importance of the idea and its degree of innovation are properly established. Even if there is a radically new way of looking at something, it may appear quotidian. If you can appear to be turning the world on its head, unveiling an unseen world, or persuading people that up is in fact down, then you will have your readers鈥� undivided attention.

Radical Reinterpretation in Student Writing

In the following exegesis of Wendy Cope鈥檚 poem 鈥淟onely Hearts,鈥� the student-writer proffers a counterintuitive analysis of the tone of the poem. On the surface, the villanelle appears to have a light mood that speaks of unfulfilled relationships, but a darker tone surprisingly lies underneath this initial interpretation:

Solitude. It is a fear that has crossed many a mind for ages鈥攖he idea of being alone or, worst of all, dying alone. But is this loneliness individualistic in nature? Or does it serve to represent a tragic element of the human condition: to be in a constant search of companionship, an obsession so hard-wired that we often fail to see the bonds from person to person? These are questions explored by Wendy Cope in her poem 鈥淟onely Hearts,鈥� a villanelle written in the form of pieced-together personal ads from a newspaper. On the basic level, 鈥淟onely Hearts鈥� amuses and entertains, seeming to poke fun at those 鈥渓onely hearts鈥� that place personal ads. But upon closer reading, the serious underpinnings of Cope鈥檚 poem reveal themselves and a deeper theme emerges. Through the careful use of personal ad language, villanelle form, and ambiguity of point of view, Wendy Cope illustrates the shared loneliness of the poem鈥檚 speakers that ultimately renders the poem ironic.

Can you spot how the student鈥檚 introduction creates a surprise? There is a slow shift in her language from a theme of loneliness expressed with a jovial tone to one of 鈥渟hared loneliness鈥� (a term that is counterintuitive, itself) expressed with sobriety. The second half of the paragraph contains the thesis, but it鈥檚 the first half that makes the thesis worth investigating. It invites readers to reconsider a poem that they have merely glossed over. It鈥檚 like Alice going through the rabbit hole.

Genre and Exigency: Finding the Right Fit

Each genre has its own conventions and might easily fit with one of these strategies more than others. The word genre refers to a set of rhetorical expectations that accompany a recurring type of writing, whether it be practical or artistic. For instance, in business writing, there are rhetorical expectations that are associated with positive newsletters and a separate set of expectations for business letters that give people negative news. There are rhetorical expectations for emails, text-messages, news articles, poetry, drama, and even movie trailers, to name a few genres. Genre conventions are not hard and fast rules, but they do provide guidance. For instance, I would advise matching the genres below with the strategies to their right. Keep in mind these are merely suggestions. Any of the four strategies described above could work for any of the genres below, if creatively applied.

• Job Application Materials: Definitely 鈥渆xigency through the audience鈥檚 agenda or concerns鈥� applies here. It鈥檚 at the heart of any r茅sum茅 or job letter. What you can do for the company is the only thing a potential employer cares about.
  
  
• Literary Analysis: 鈥淔inding a gap in the research鈥� is the most common strategy, but reframing the issue or creating a counterintuitive idea are wonderful approaches as well.
  
  
• Business Proposal: 鈥淓xigency through the audience鈥檚 agenda or concerns鈥� is the most appropriate.
  
  
• Term Paper (where the topic has been discussed in class): With an ongoing discussion to references made in class, you could use any of the final three strategies.
  
  
• Term Paper (where the topic has been written about exhaustively or where the positions people take are predictable): This is the most difficult type of paper to write about (i.e. abortion, gun control, legalization of marijuana). Use the reframing technique or the counterintuitive technique to create a fresh perspective.

These strategies are oftentimes used simultaneously, and you may have noticed that there is some overlap between them. Though they may be nebulous categorizations, they provide a useful tool for providing a sense of urgency to your writing. I have personally found that when I think about exigency, it helps add passion to my writing, and it gives me a voice as a writer. Without exigency, I鈥檓 an aimless soul drifting in the dark night without a sail or a strong wind. But exigency brings with it a definition of who I am in the text (my persona), who my readers are (their personas), and the common bonds that connect use together. If you use these techniques it will help to animate your writing and motivate your readers to keep reading and carefully consider your argument.

Overview

Discussing exigency can help students to not simply think about the 鈥渟o what鈥� of their writing, but also to consider and analyze the prompt more carefully. I鈥檝e found that students go through a layered understanding of a prompt, at first understanding the basic concept and then looking more carefully at the prompt鈥檚 specific requirements. But what makes their pa- pers far more effective is if they can take ownership of the prompt鈥攊n other words, if they can consider a way of making it more than simply an assignment, but an opportunity for them to address an issue they are passionate about to a specific audience. To help them develop this sense of audience and purpose, a discussion of exigency can be beneficial. This is one reason to talk about exigency at the beginning of the writing project. The discussion about it will differ depending on how narrowly their purpose and audience is being defined by the writing prompt, but either way, the beginning of the project is the first and probably best place to discuss exigency.

It can also be helpful to discuss exigency when students are writing their introductory paragraphs, concluding paragraphs, or as they are revising their drafts to craft a more compelling argument. These three points in the composition process are what I think of as global points, where students have an opportunity to look at the writing assignment holistically. As a reader鈥攊n and out of the classroom鈥攖he introduction and conclusion are often where I find exigent moments, and I tell students this, perhaps bringing in examples for them to review and discuss. As a writer, it鈥檚 often in the middle or at the end of the writing process that I can better grasp the exigency of an argument for both myself and my readers, and this can be a point of discussion in class as well.

As my chapter asserts, asking students to think in terms of author and reader personas may also help lead to discussions on exigency. Asking students to think of personas invites them to consider what agenda or values correspond with that persona and how those considerations can help writers establish connections with their readers. Finally, exigency isn鈥檛 just connected to global issues like persona, audience, and purpose; it can also be thought of in terms of templates and well-worn rhetorical moves. Showing students rhetorical patterns connected to exigency, such as how writers explain a 鈥済ap in the research,鈥� can help make it clear to students how they can articulate exigency at the sentence or passage level.

Discussion Questions

1. Can you think of any other strategies for invoking exigency other than those listed above?
2. Have you ever struggled to think of a purpose behind your writing for a particular paper? What did you do to resolve this problem?
3. What nonfiction texts have you read that made you feel the text鈥檚 subject matter was absolutely essential to you?
4. Find and read an academic article, political speech, or magazine article that employs one of these strategies. Which strategy does it employ, and how effective is the text at invoking exigency?
5. What genres can you think of that are not mentioned in this article? In what ways do authors typically use exigency in those genres?